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Ethical B2B Relations & Privacy

In upholding our Business-to-Business (B2B) relations, to ensure client confidentiality and levels of ethically-driven collaboration, we require data processors and data houses to omit our Call Prevention Registry (CPR) members' details (individual and corporate entities) originating from our 'Do Not Call' Data from all databases and sampling frames.

In sampling individuals that have expressed a wish to abstain from receiving sales calls, and have no interest in receiving unsolicited telesales and marketing calls, you invade their right to privacy. This lead to responses that are not only biased rendering results as suspect in terms of reliability and validity, but such conduct also diminishes your reputation.

Such lack of integrity founded upon dubious research methods riddled with unsound data simply serves to reduce your credibility (Churchill, 1999), and reputation is key in establishing trust with potential clients. Also, further research methods deemed unethical will ruin the reputation of the Direct Marketing Industry (DMI).

Ethical Business 2 Consumer (B2C) Services

'Data Protection House' (DPH) manages 'Do Not Call Data' lists that ensure our Business to Consumer (B2C) relations are honoured and legally adhered to. Thus, pioneered via our customer care centre, the Call Prevention Registry (CPR), DPH uphold the need for confidentiality and privacy of personal identity and information via its 'Data Protection House' services subscribed to by our member's who understand the price of subscription as an indicator of a quality to guarantee a service that is not only professionally accountable, but also immediately responsive.

The 'end-users' of our 'Do Not Call Data' - businesses i.e., direct marketing agencies; contact (formerly known as 'call') centres; and marketers for example, are in a much better position to incorporate our data as we act on our CPR members' behalf to secure members against loss of privacy and anxiety.