According to KeyNote's (2008:1 & 2) report on Business to Business (B2B) marketing, ''Increasingly tight regulations have also presented difficulties for marketing to businesses. The introduction of the Corporate Telephone Preference Service (CTPS) in 2004 meant that many organisations could opt out of being approached for marketing purposes, and created a need for business lists to be constantly refreshed and updated. As a result of these conditions, the expertise held by specialist B2B marketers has been in increasing demand and this sector has grown. Key Note estimates that the B2B marketing sector was worth £11.34bn in 2007.''
In response, Data Protection House (DPH) is such a specialist B2B database facility that specialises in protecting an individual entities' (private or corporate) entire bank of confidential information, i.e., names, addresses, emails, as well as telephone numbers.
The Telephone Preference Service (TPS) only prevents access to a 'telephone number', which gets placed on Do Not Call Data List to then be sold on for a vast fee (£'s) to the end user, i.e., telemarketer/ sales team.
The flaw? Well, it is not the 'individual entity' that is protected from 'nuisance calls'. It is the 'telephone number' and these are subject change when people move, and thus become quickly outdated!
Data Protection House (DPH) provides comprehensive ''Do Not Call Data'' to protect an individual's entire identity and this includes addresses, emails and names, and not just the telephone number alone.
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